RIP Cadbury's you will be missed

The Cadbury board played a game of hard ball to get the best price for the company. Understandable. But the $11 billion takeover by Kraft will leave the new owners heavily in debt. So in order to make this substantial investment pay, Kraft will have no choice but to move production to where it is cheapest. Cadbury themselves were already planning production to Poland, so the Kraft acquisition will accelerate the departure of this once typical British brand from our shores.

On top of this tragedy, Kraft will also have to look to cheaper ingredients, and may even change recipes to save money. It's highly likely they will drop some of the less well performing brands too. So this really does signal the end of an era for chocolate.

Incidentally, Gordon the Gopher was making empty promises about safeguarding jobs. How can he? He's not on the board of Kraft, so there's absolutely nothing he can do. Further proof, if proof were needed that you can't trust a thing he says.

Read the BBC's story here.